Just like many companies test products with a smaller audience before launch, listing your home as a Compass Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.

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Robin Banister

Broker Associate

robin.banister@compass.com M: 512.589.6090

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What is a Compass Private Exclusive?

Compass Private Exclusives are properties that are accessible to 34,000 Compass agents and their serious buyers. This means you can market your home without the risks of accumulating days on market or price drop history.

When you work with a Compass agent, listing as a Private Exclusive is the first stage of our 3-Phased Marketing Strategy designed to maximize demand and fine-tune your positioning for the best possible sale outcome.

The Benefits of Pre-Marketing Your Home as a Compass Private Exclusive

Soft-Launch to an Exclusive Audience

Make your listing available to a nationwide network of 34,000 top agents and their millions of clients.

Showcase Before Being Market-Ready

Pre-market your home to buyers before investing time or effort into preparing it for the public.

Generate Early Demand

Create early buyer anticipation and interest without accumulating days on market or damaging public price drops.

Test Your Price & Gain Insights

Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.

Attract Competitive Offers

You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress.

Maintain Your Privacy

Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.

Looking to Buy in This Competitive Market?

Working with an agent from the #1 brokerage in the U.S. grants you access to private listings before the competition.

Access Inventory Only Available at Compass

Discover properties that are not publicly advertised — a critical advantage in an inventory-constrained market.

Craft the Most Competitive Offer

Maximize your chance of beating out the competition and potentially avoid bidding wars before your future home hits the public market.

Preserve Your Privacy

Buying a Compass Private Exclusive helps safeguard your privacy by keeping your home’s photos off third-party sites – unlike publicly marketed properties, where images can stay online for years.
Private Exclusives may not be available in all markets, and availability is subject to change. Private Exclusives, inclusive of pre-marketing and listing strategies, are at the discretion of the seller. They are only visible to buyers and the Compass agents representing them in that market. Compass does not recommend one particular strategy or guarantee results.
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