Compass Private Exclusives
Maximize Demand For Your Most Valuable Asset
Just like many companies test products with a smaller audience before launch, listing your home as a Compass Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway ā all before going public.
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What is a Compass Private Exclusive?
Compass Private Exclusives are properties that are only accessible to Compass agents and their serious buyers. This means you can get a head start marketing your home, without accumulating any public days on market or price drops that could negatively impact its value.
When you work with a Compass agent, listing as a Private Exclusive is the first stage of our 3-Phased Marketing Strategy designed to maximize demand and fine-tune your positioning for the best possible sale outcome.
The Benefits of Pre-Marketing Your Home as a Compass Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
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Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress.
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
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