
LUXURYSOCALREALTY
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★★★★★
“We cannot say enough about the incredible dynamic duo of Joy Bender and Rob Aumann at LuxurySoCalRealty. We first began working with Joy and Rob in 2017 when they represented us on buying a condo in La Jolla. Because of their tenacity, we had almost no negotiation and bought the full oceanview, three-bedroom condo with a large deck for an incredibly reasonable price. We first began working with Joy and Rob in 2017 when they represented us on buying a condo in La Jolla. Because of their tenacity, we had almost no negotiation and bought the full oceanview, three-bedroom condo with a large deck for an incredibly reasonable price. You know you have a great real estate agent when the seller's agent (a well-known La Jolla name in real estate) takes the time to pull you aside and tell you that your agent is fantastic. Yes, that happened. Fast forward to 2021. We have three big boys and needed a little more space and were ready to commit to an actual home. The challenge to this is that we were living full-time in Austin. As places came on the market, Joy and Rob would rush over to FaceTime a tour for us. When we had questions later, they would be FaceTiming us from the property again in under an hour, even when we were texting at 7am. Soon, we found the place. However, there were already 7 offers on it. Thanks to that tenacity and deep knowledge of real estate strategy, we ended up ultimately getting the house over 13 final offers! And guess what--our offer was not even the highest bid, but Joy and Rob had put together the best offer using other tactics. Now we are in a dream home. And the condo? Joy and Rob sold it for 11% over asking in three days!”
Robert Aumann, the firm’s listing partner, bridges record setting performance with genuine human connection. A twenty year coastal specialist based in La Jolla, he has personally steered more than $500M dollars in home sales and still holds multiple neighborhood price records, including a $16M oceanfront closing completed through a complex reverse 1031 exchange.
Robert fuses Compass global reach with his proprietary Seven Step Seller Listing Launch system. Every listing receives a private debut inside the Compass Private Client Network, cinematic lifestyle films by award winning crews, precision YouTube and Google campaigns that retarget affluent buyers, and syndication to Forbes, Mansion Global, The Wall Street Journal, and one hundred thirty international portals.
Google search then multiplies that exposure. Robert’s La Jolla blog ranks on page one for core coastal luxury keywords and attracts more than 100,000 a year, channeling qualified cash buyers to his listings long before third party portals surface them. His top performing YouTube channel and Instagram feed amplify the reach even further with 50,000+ views on each listing.
Relationships expand the runway. From his seat in the Tom Ferry Level Ten Mastermind to partnerships with elite agents across 55+ luxury markets, Robert cultivates a referral network that quickly introduces global prospects. When discretion is paramount, he arranges NDA protected showings, quiet testing periods, and carefully scheduled private tours so clients never trade privacy for price.
Analytics power his strategy, artistry shapes his presentation. A Certified Negotiation Expert and member of the Luxury Home Marketing Guild, Robert tracks micro shifts in real time and crafts compelling narratives that resonate with sophisticated buyers. Seventy percent of his business comes from repeat and referral clients, a testament to service that converts transactions into lifelong advocacy.
Raised in San Diego and educated at the University of San Diego with a finance degree, Robert sharpened his negotiation skills during five intense years in New York marketing before returning home. He now lives in the heart of La Jolla Village and starts most mornings walking the cove with Colby, his Cavalier King Charles Spaniel, a daily reminder that every coastal property he represents is as personal as it is valuable.
If you are a homeowner who refuses to leave money on the table and values both discretion and neighborly care, call Robert Aumann today. He will not simply list your home; he will command the market narrative, maximize your net proceeds, and keep the process calm, clear, and completely in your control.
