Lura-Margaret Frith

Lura-Margaret ("Lu") Frith is a second-generation Real Estate Agent, bringing a unique blend of Southern charm and big city savvy to her role in the vibrant DFW Real Estate market. Originally hailing from Louisiana, Lu made the move to the area in 2006, as she was captivated by the vast opportunities and diverse array of smaller communities and suburbs that make DFW such a special place to settle down and call home.

What truly ignites Lu's passion for Real Estate is the opportunity to serve and guide friends turned clients (and clients turned friends!) through the process of transitioning from where they are to where they want to be. She truly knows and understands what a pivotal time it is in their lives, and personally and compassionately treats it as such. With a front-row seat to her Mother's successful Real Estate career for 14 years, Lu learned invaluable lessons that have shaped her approach to the industry. Her extensive experience as an Account Executive and as a business owner across various industries has honed her skills in sales, negotiation, customer service and problem solving. It has also made her a phenomenal communicator with a keen attention to detail-- all of which make her a formidable force in the Real Estate world.

Beyond her professional accomplishments, Lu's personal life is equally fulfilling. She revels in her role as a wife to Garrett, and a devoted Mom to Hayes and Lorelei. When she's not wowing clients with her market expertise and commitment to excellence, you can find Lu "Mom'ing really hard," hunting down the best chicken strips in DFW, training for triathlons, volunteering with the youth group at her church, or "playing house" (AKA staging) in one of her listings.

Lu's warm and friendly demeanor, coupled with her dedication to exceed expectations, genuinely sets her apart. Whether you're a first-time homebuyer, or a seasoned buyer or seller, Lu is the trusted ally you need to navigate the exciting DFW Real Estate landscape with confidence and clarity.