Lisa Forward

“Lisa is amazing! Always positive, always looking to find a way to help us locate our dream home. When we did find it, she was there for us the whole way and guided us through the process. We couldn't have done it without her, I give her my strongest recommendation!” -Gunnar H. “She was the consummate professional and left no detail unattended while she helped us sell our home in El Granada. She went above and beyond to help us every step of the way. She is a pleasure to work with and I am happy to highly recommend Lisa for buying or selling.” -Virginia F.

“I can't thank her enough for what she has done for my family. I will never forget that first day I met this genuine human being. If you want to be part of a winning team, Lisa Forward is the way to go. Like a fairy godmother, she makes dreams come true.” -Kristen G.

“I had the great pleasure of having Lisa Forward in a transaction where she represented the buyers and I represented the seller. It was very professionally handled with a very "happy ending" for both buyers and sellers. I would welcome any future transaction opportunity with Lisa! She is always upbeat and willing to work out whatever obstacles that may come our way in a transaction.” -Stella J.

“Lisa is one of the best real estate agents that I've ever had the pleasure of working with . She helped us find a home, even when the market was exploding and there was very low inventory . She worked really hard, was professional, is trustworthy and has a wonderful personality. Her actions prove her passion for people and her profession. Lisa is spot-on the best real estate agent and I would highly recommend her if you're looking to buy or sell a home! Thank you Lisa” -Joyful M.

“Lisa is wonderful. I trust her judgement extensively, she is very attentive to detail, conscientious, kind, generous, and a joy to spend time with. Working with her gains you all the benefits of her extraordinary professionalism, but with the added warm-fuzzy feeling of being with a trusted friend.“ -Alexandra S.

“Lisa WAS VERY helpful and patient in our months long housing search. Good knowledge of the area and services for home owners. Highly recommended in every way. A very proactive approach to house hunting.” -Larry O.

“Loved working with Lisa to find our new home. Lisa found our home before it hit the market during a very competitive real estate environment. I highly recommend working with Lisa.” -Margaret G.

“I highly recommend Lisa Forward! We are first time home buyers, and had tons of questions but Lisa was able to answer them all while giving us important tips that we were able to use later in the process. Her persistence and expertise got us a great deal on our house. Lisa is really a gem, we are grateful to have met her and worked with her” -Carmen B.

“We chose Lisa because she was very familiar with the Half Moon Bay area, but mostly she came highly recommended .I`m pretty sure we drove her nuts, between showing us lots for sale, for days before changing our minds to buying a house. Lisa guided us over so many hurdles and all she ever said was, “if there is anything else I can do, don`t hesitate to call”. Lisa did all the searching for our new house while marketing our existing home because we needed to sell ours to make our purchase smoother. She accomplished the sale as well. She guided us every step of the way thru a bumpy road to a smooth transition in the end. If you are looking for a THOROUGH, Conscientious Knowledgeable and Professional Real Estate Agent, the I recommend moving forward with Lisa Forward.” -Mario & Joanne B.

“I cannot speak highly enough about our amazing experience having Lisa help us sell our home this spring! As you can imagine, selling your home can be a completely overwhelming, emotional and exhausting experience. From day #1 Lisa guided us through the entire process with grace, compassion, expertise, efficiency, and her attention to details is exceptional! Lisa is experienced in selling high end homes and helped us navigate all the possible hurdles that go with putting your house on the market. Being that she's from the coast she had the experience and resources to set us up for success! Our house sold in just two weeks and we were thrilled with the outcome! With Lisa you are in wonderful hands, she's an outstanding realtor and we are grateful to have worked with her and her team!” -Diana I.

“Lisa was the consummate professional in helping to make our goal of selling our house a seamless and very rapid success! Her process included discovering what our goals and ultimate plans were in order to recommend the best path forward. And then she REALLY kicked in and made things happen quickly and efficiently while staying remarkably calm and optimistic through the whole thing. And the little, expert touches that she adds into the process really sets her apart. We couldn't have been happier with Lisa as our realtor, advocate, and friend and highly recommend her to anyone even THINKING about making a change!” -Mike I.

“Lisa is simply the agent to dream about. She became our super helpful and knowledgeable, supportive and highly professional leader through the whole process of selling the house from the beginning to the end and even further in a future with her help to find an agent for us in a new place. We also like her dynamic and modern style of work with newest technologies in real estate sale market. Our six stars!” -Olga T.

“We are so grateful to Lisa! Her efficiency, attention, and hand holding (yes...we needed some!) during our first home purchase process were wonderful. She helped us through more than one challenge! We couldn't have gotten anywhere without her. Lisa Forward makes dreams a reality.” -Allyson G.

"Lisa was exactly what we needed as first time home buyers. Friendly, personable, energetic and most of all, positive in a challenging market for buyers that weren't sure if they would ever find a home on the Coastside. We learned so much during the process, and Lisa was there every step of the way to explain all the details. She always made herself available to us. Her patience was remarkable, and her persistence is the reason we finally found our home. When the perfect situation presented itself, we were ready to act quickly - only because Lisa stressed the importance of having our ducks in a row. We aren't used to making quick decisions, especially huge decisions, but Lisa was the perfect balance of understanding and encouraging, while providing us the push we needed. Lisa makes you feel like you are her only clients. It was an absolute pleasure working with her, and we can confidently give our highest recommendation. Lisa will work hard for you, and won't give up until you've found (or sold) your home. As all the other reviews here can attest, you won't be disappointed if you chose Lisa as your realtor." -Joe T.

"Lisa is the agent you want to team up with when buying a home in the vicinity of Half Moon Bay and El Granada coastal areas. Not only does she have a deep understanding of the region, she thoroughly knows the ins and outs of real estate. She goes beyond the call of duty to ensure that all parties are coordinating and meeting critical deadlines. She has a wonderful personality and is always very responsive. I highly recommend Lisa and will definitely work with her again." -Gloria & Alejandro

“The recent sale of my home was filled with difficult challenges, both known and unknown that resulted in the unfortunate decision to change my realtor mid-stream. After-the-fact, I am extremely thankful that I had the foresight to do so. Knowing realtor Lisa Forward casually over the years I was reluctant to hire a “friend”, but hindsight being 20/20, the excellent outcome of the sale of my home clarifies that I made an excellent decision. Ever the consummate professional, Lisa proved to me time and time again over the weeks that no detail is too small, nor any situation too big for her to be completely on top of – and there were several of each. Even some hand-holding was not taken lightly when the situation got difficult, and that was genuine on her part which I deeply appreciate. She was there for me and for the sale of my home every step of the way. When difficulties arose, she dealt with it in the moment. The end result was a top-notch sale that I know would not have been achieved without her. There is a reason Lisa Forward is at the top of her game. She is an honor to her profession and completely trustworthy and professional in every situation. If you are looking to sell or buy a home, there is no better realtor on the coast.” -Michele H.

"Lisa acted as seller's agent in the sale of our home. From the beginning, Lisa was organized, communicative, and professional. Lisa is also caring and understanding to the stresses and strains real estate preparation poses to sellers. There is lots to think about and organize as a seller. Lisa supported us in the lead up to posting and throughout the viewing process right through to offers and closing. Lisa's personal touch as an individual, as well as her realtor knowledge, was evident throughout the whole process. The sale was successful, and we are very pleased we chose to work with Lisa. I would highly recommend Lisa to both buyers and sellers because of her professionalism, expertise, and personal approach." -Adam D.

"Lisa Forward should be at the top of your list of realtors to interview if you are considering using an agent along the coast or peninsula. She is professional and personable and tries her best to figure out what her clients' goals are even if they aren't sure themselves! She made the process of selling our house fairly painless with her calm demeanor. Would definitely recommend." -Len K.

“Lisa is a fantastic realtor and someone I hope we stay in contact with as she’s a wonderful person too. I would highly recommend Lisa to anyone. She takes all the drama away.” -Sarah O.

“After finding our dream home and closing in just ONE month, my husband and I feel SO SO lucky that we found Lisa!! She is beyond fabulous in every way possible. On our very first visit to meet Lisa, she introduced us to our dream home. A month later, we closed and are now home owners! We owe it all to Lisa, her amazing expertise, and her warm, actionable personality for being the home owners that we are today. My husband and I headed into the home-buying process with very little knowledge about what to expect. Lisa was patient, compassionate, and educated us along the way. Even today, after closing on our home, she's going above and beyond by supporting us with finding contractors and making sure that our home is move-in ready. We can't thank Lisa enough - not only did we gain the most amazing realtor, but also an amazing friend. Look no further for a realtor, Lisa is the best you can find!” -Sarah M.

"Lisa is a great realtor in both selling and buying. Very friendly, knowledgeable, proactive and get things done. If you want to have a great experience buying or selling in san mateo county, Lisa (and her realtor partner Robin) is the one to work with." -Will W.

“I never would have had my beach dream house if it wasn’t for you. You went above and beyond and are a true professional. You’re truly the best! Thank you!” -Carol N.

"Lisa was a wise choice for us to conduct the sale of our property. It was a difficult situation that involved the death of a family member and conducting the sale for us from out of state. And during the SIP caused by covid 19. There were obstacles placed before us that I had never seen in a transaction but thanks to Lisa we overcame all of them and did it safely. She works hard, communicates well and knows her stuff. I wouldn't use anyone else for my real estate needs in the Bay area. She gets a 10 out of 10." -Mark J.

"Lisa Forward was a delight to work with in the sale of our home. It was a difficult time to sell a home as we put in on the market at the beginning of shelter-in-place. But Lisa provided us a great deal of support in selling our home in a buyer’s market and at the beginning of a pandemic. Her support of us began before our home went on the market - in helping us figure how best to present our home, what to change, simple purchases to augment appearance, dealIng with inspections, hirIng and scheduling contractors, pricing it, and stagIng it and photographIng it beautifully. I found the disclosure process a little daunting but she made it a lot easier for us. And I realized how all that work paid off in spades in how confident potential buyers were. Lisa stayed on top of all the details in a reassuring way. I feel glad for everyone that she has helped in buying and selling a home. The fact that Lisa is my niece actually gives me one more reason to appreciate her as a realtor: Our treasured relationship as uncle/niece was not compromised in any way by doing business with her. That was very important to me." -Peter N.

“Lisa is such a pleasure to work with. Almost 5 years ago she helped my very picky parents purchase their first home in El Granada.... this was no easy feat. When my fiancé and I were looking to buy our first home, I knew I could count on Lisa to get us across the finish line. No matter how long it took, or what challenges came our way (and there were plenty!) Lisa was there for us. She is an expert in her field who knows the area, always educates you with facts you would not even think of, but are very important in the long run, and remains professional throughout the entire process, even when others are feeling the stress. Lisa knows how to get the job done and beat out the competition, working her hardest to get you the home of your dreams. She will tell you what you need to hear, not what you want to hear, and I very much appreciate her honesty. She is such a pleasure to work with as she has a warm, bubbly personality and brings this positive energy and focus to every meeting that takes place. Lisa helped us to move quick and buy our first home, the home of our dreams! We highly recommend her, whether you are buying or selling. With the wave of her wand, this Fairy Godmother works hard to make your dreams become reality.” -Kristen G.

“Lisa is a consummate professional who helped me and my fiancee find and close on our home. She was a great listener and very patient with us through the process and put our needs first. Lisa's work with us in our home buying process was instrumental in my decision to change careers to real estate so that I could use my business skills to help others in the same way that Lisa helped us. Lisa's knowledge of the market is top-notch and I highly recommend her.” -Sean E.

“We were recommended to Lisa by another realtor when we decided to start looking for houses on the Coastside, and we were so lucky to make that connection! We were first-time buyers in the US and had been previously rattled by the pace and competition of Bay Area house buying. Lisa is so professional, personable and knowledgeable about the Coastside market, we felt from the first phone call that we would have a good experience working with her. She patiently took us to see every type of home while we narrowed down our search, gave us sample disclosures and contracts to look through so that we would be fully prepared (and not overwhelmed!) when we finally found the right house. Lisa went above and beyond to help us make our decisions, we went through everything carefully together, and she was on top of every single detail of the process, and had us prepared for everything. She was still supporting us with all things related to the house though our moving date; helping us find the right contractors, putting us in touch with other local families with young kids, generally being a superstar. I remember a phone call from Lisa one morning just before we moved in - she had woken up at 4am remembering the unusual living room windows were not childproof and wanted to make sure we had noticed (we hadn't!). Lisa is an extremely competent and detail oriented realtor and her personal and caring approach really made the difference for us and we would recommend her to anybody. We came to truly value her insight and trust her judgment, we felt we had a real friend in the process and we really did end up buying our dream home and feeling good about it!” -Frances C.

“We are HUGE fans Lisa. You are the best. Total class, big heart and so compassionate” -Ted K.

“Lisa tirelessly helped us find our Dream House last summer and we love it! It met all our requirements, including a complicated 1031 scenario. Good for folks to know she can handle this tricky exchange. Hope I haven’t missed this deadline for Nextdoor vote for best realtor but other ways can highly recommend Lisa!” -Tess W.

“I had the pleasure of working with Lisa Forward, on my recent home search, and I cannot recommend her enough! From the very first meeting, she was attentive, considerate, and kind, making sure to listen to our needs and preferences in order to make the process as smooth as possible. Throughout the entire home buying journey, Lisa was always available to answer any questions I had and followed up on every detail promptly and efficiently. Her attention to detail and commitment to finding us the perfect home was unparalleled, and her knowledge of the local real estate market was impressive. I cannot express how grateful I am to have had such an amazing home buying agent by my side. If you are looking for a trustworthy and supportive agent who will go above and beyond to help you find your perfect home, I highly recommend working with this incredible professional.” -Roger E.

“There are not enough words to describe our favorite LISA. Ever the consummate professional, yet warm and understanding, she truly treats every home she's visited with us as though she were purchasing together. When she was on vacation and we finally found a home we thought was right for us, she orchestrated what was a masterclass on how to outmaneuver the next bidder on our home to win it. Lisa is absolutely the pro you want in your corner. MOVE FORWARD with Lisa!” -Wilson L.

“Lisa Forward goes beyond the pale for her clients. She is knowledgeable, precise, sincere, caring, and responsive. Lisa patiently guided me through the entire selling procedure honoring my request for an early closure, working tirelessly toward that goal, and helping resolve a difficult problem that arose during the process. She even remained cognizant of my budget needs when recommending contractors. You won’t find a better real estate agent than Lisa.” -Jan P.

“I am delighted to write this referral for Lisa, who recently assisted my husband and me in selling our home. From the moment we met Lisa, we knew we were in capable hands. Her professionalism, attention to detail, and dedication were evident throughout the entire process. Lisa's organizational skills are exceptional, ensuring that every aspect of our home sale was handled with precision and care. She kept us informed at every step, always being timely and responsive to our questions and concerns. Her knowledge of the real estate market is impressive, and she used her expertise to guide us effectively. One of Lisa's standout qualities is her resourcefulness. She has an extensive network of contacts, which proved invaluable in helping us prepare our home for sale. Whether we needed a contractor, stager, or any other service, Lisa had a recommendation that exceeded our expectations.Thanks to Lisa's efforts, we received not just one, but four offers on our home, all well over the asking price. This outcome exceeded our expectations and is a true testament to Lisa's skill and negotiation prowess. In summary, Lisa is a 5-star, top-notch realtor and person. Her dedication to her clients is unmatched, and I would highly recommend her to anyone looking to buy or sell a home. We are incredibly grateful for all she has done for us and cannot thank her enough.” -Lisa C.