Lawrence’s loyal clients appreciate his seasoned real estate expertise, impeccable service, tireless energy, and perpetually sunny disposition, all of which ensure a rewarding experience for every buyer, seller, and renter.
Since 2004, Lawrence has built a distinguished career as a sales agent, consistently enhancing client satisfaction and achieving notable success. His extensive knowledge of the Manhattan market is informed by his long tenure as a real estate professional and his deep connection to the city as a native New Yorker. Lawrence’s understanding of the real estate process is further enriched by his experience as an investor in numerous properties, having bought and sold personal apartments in NYC, and designed and built homes in the Hamptons and Florida.
In addition to his real estate achievements, Lawrence has been featured in prominent publications such as Architectural Digest, New York Post, Dan’s Papers, and more. He is also an executive producer on an Amazon streaming show that was nominated for an Emmy in 2020. Although the show did not win the Emmy, it was awarded an Indy Award for Best Streaming Show on Amazon. In 2022, Lawrence received first prize at the Real Estate Board of New York’s Deal of the Year Award, further underscoring his excellence in the field.
Lawrence’s passion for real estate and his dynamic approach are complemented by his prior success as a leading clothing designer and businessman. A Pratt Institute graduate with a Bachelor of Fine Arts, he founded Rich and Levy, a company renowned for outfitting high-profile TV personalities including Oprah Winfrey, Joan Lunden, Joan Collins, Michelle Lee, Lana Turner, and Miss America. The firm also worked with Nancy Reagan and many other public figures, attracting clients with its luxurious fabrics and contemporary couture.
Upon transitioning to real estate, Lawrence quickly established himself at the forefront of the Manhattan market, completing 20 multimillion-dollar transactions within his first 14 months. His expertise in guiding clients through complex transactions is unmatched. “My goal is to provide exceptional customer service, guiding you with confidence and care through every step of the real estate process, whether you are seeking your dream home or aiming to maximize the value of your property,” he states.
Beyond real estate, Lawrence is an avid animal lover and fashion enthusiast who remains engaged with the latest trends. He has served as a Guest Instructor and Critic at the Fashion Institute of Technology for many years. A music aficionado from a musically gifted family, Lawrence’s twin brother has been nominated twice for Song of the Year at the Oscars, and his sister is the lead singer of a rock band.
* Animal Lover * Exercise * Fashion * Animal Rescue * Billiards * Collecting Watches
★★★★★
"This is our pleasure to recommend Mr. Lawrence Rich at Corcoran NYC to help anyone searching for their next home. In a very short time frame and under challenging circumstances Lawrence arranged for the sale of our Manhattan coop unit and the purchase of a new one. We understand each transaction is different and has a set of its own particulars. A realtor’s ability to know their market, analyze each client’s different needs and to successfully complete each transaction at the high level that Lawrence delivered is very rare and we appreciated his dedication and commitment. To be an excellent realtor one has to have many expertise and be able to adapt them to the particulars of that transaction. Lawrence’s extensive experience, intelligence and work habits makes him a perfect realtor to represent his clients in the New York City’s complicated market. We highly recommend Lawrence to anyone looking to buy or sell coop/condo in NYC." - Ali and Vida
★★★★★
"Larry was fantastic! I have purchased and sold many homes over the years. My experience with Larry was the best! It was a challenging deal - but he persevered on every front! Larry was extremely professional. He prepared a comparitive marketing analysis , marketed the co-op, and negotiated the deal in a brilliant manner. I could not have felt more supported. I highly recommend Larry and will use him on all my future deals." - Suzy
★★★★★
"Lawrence Rich is currently representing my family in the purchase of a condominium. It is actually the second time he represented us, the first in 2011. Reflecting on this experience, I would like to make several observations.Lawrence exhibits the highest work ethic. His business acumen, attention to detail, patience, interpersonal skills, and persistence are to be admired. He sets a high standard for himself and exceeds all expectations. His attributes are consistent with our first experience with Lawrence in 2011. He represents your firm well and is an asset to your brokerage. I thought I would pass these comments on for a job well done." - Gabby H
★★★★★
"To Whom It May Concern, It is with pleasure for me to write this letter on behalf of Lawrence Rich one of your agents. I am the owner of a boutique Real Estate firm, In New York Realty, and just recently sold my apartment in Sutton Place where Mr. Rich was representing the buyer and I was acting as an owner/broker in the transaction. From my first interaction with Mr. Rich I found him to be very pleasant and he let me know when he submitted the offer, since he knew I was both the owner and the broker, that he was new to the business but had every intention of making sure that the transaction was carried out properly and that every obligation he had was going to be fulfilled. I was never once disappointed; in fact on the contrary, throughout every step of the process I was very impressed by his professionalism as well as his obvious intention of always taking care of his customer's interest first and foremost all the while making me feel very much at ease with how he communicated his customer's needs. I am taking the trouble to compliment him as I see Mr. Rich as a real estate agent I would like to work with again and again. He never missed a beat in my dealings with him and was never once unresponsive and was always eager to learn, understand and improve upon, a trait that I believe is fundamentally important no matter what level we currently find ourselves in this business or any other business or life pursuit. Thank you for your attention in this matter." - Epo
★★★★★
"I want to thank you again for handling the sale of my New York City apartment with such amazing professionalism. Your extensive guidance, knowledge, diligence and wonderful personality made this easier than I could ever have imagined with very little effort on my part. From our first meeting right through the closing you did an outstanding job. I can truly say this was the most painless real estate transaction I have ever engaged in soley because of your efforts.I believe you are the best real estate agent NYC has to offer!" - Janet
★★★★★
"To Whom It May Concern, I just wanted to write to the company to let you know how very pleased I was with the agent whom I recently worked with, Lawrence Rich. He did such a wonderful job not only in selling my apartment and then finding me the downsized apartment of my dreams, but most importantly he made what might have been a most difficult experience for me, unbelievably endurable and exciting. I had lived in my former apartment for 46 years and his patience and kindness in understanding what an enormous transition this would be for someone my age was beyond what I imagined a realtor could provide. I feel like he ushered me into the next chapter in my life with such efficient grace and I will be forever grateful and will recommend him whenever I can. He is an asset to your company and will be one for all the people he works for." - Zina
★★★★★
"Five stars to Lawrence Rich with Corcoran! He was absolutely wonderful to work with – very professional, kind, compassionate and great with his communication skills. I was an out-of-state seller and did not know anything about the New York City housing market. He walked me through everything step by step, and made it an easy and painless process. He was always willing to answer my questions and provide me with referrals when needed. He made several visits to our property to assist with various requests which kept me from traveling so much during the selling process. I would highly recommend Lawrence – you will not be disappointed!" - Kim
★★★★★
"Working with Lawrence to sell my parents’ apartment after their deaths was such a comfortable experience because of his dedication and effort. He has incredible knowledge of the Sutton Place area and made everything so easy, including identifying a buyer very quickly. Lawrence was very understanding of the emotional aspect of selling this place that my parents enjoyed so much so his attention to my needs was way above what I could have expected. He helped with all the details and made the process seamless. I would absolutely recommend Lawrence to anyone. A testament to how great it was to work with him is that I now consider Lawrence to be a special friend." - Kim
★★★★★
"Today I was yet again at Mom’s apartment and as always was reminded how terrific you were at not only finding this wonderful apartment , but how sweet you were to her ." - Kim
★★★★★
"We would just like a moment to give Lawrence Rich a big Thank You and our very highest Recommendation. Mr Rich assisted us in 3 transactions and in every case his guidance and professionalism. Was highly appreciated. When we became involved with New York City Real Estate, she decided we needed more expertise. We interviewed quite a number of top agents. Lawrence was the last one we needed to see. We weren’t into the interview for more than 5 minutes. When we decided that Lawrence was the man for us. Like an All State commercial we can truly say you’re in good hands with Lawrence. To be honest we usually are hesitant giving recommendations but in this case it is truly a pleasure. In Lawrence you will find a highly professional and skilled individual. In addition he is also a kind and caring person. Which although not totally necessary it is a great bonus and blessing." - Mark & Barbara
★★★★★
"My name is Eugenia Baron, I own several properties in NYC. The most recent apartment I sold was at 45 Sutton Place South, apartment 20M. This was my NYC Pied-e-terre. I interviewed many brokers, before I chose to list with Lawrence Rich, I listed with him because he lived in the building, loved the building and knows everything about the building. He was familiar with the board members and process necessary to complete this sale. He brought me a very qualified buyer and made the process a very smooth one. He is a Sutton Place Expert!" - Eugenia
★★★★★
"It is my pleasure to write and recommend Lawrence Rich as a Real Estate Professional. He is knowledgeable, patient, friendly and really cared about me. He listened to what I was asking for and found me the most wonderful apartment. What I thought might be a long hard process turned into a joyful experience hanks for Lawrence." - Jennifer
Lawrence Rich’s Listings
