Kelly Knock

Kelly is a Brand Licensing and Real Estate expert with over 20 years of commercializing icons such as Under Armour, Coca-Cola, Muhammad Ali, Collegiate, Pro-Sports, Sotheby's, and Compass. She has directed new business strategies, collaborations, and brand positioning with the purpose of building and preserving elite brands. Her extensive trademark licensing, merchandising and real estate experience includes expanding brands into new markets and commercializing within e-commerce, retail, social, and real estate channels.

Kelly's real estate work has been featured in the New York Times "What You Get" article for 3 separate listings she prepped and staged for market. She was recruited by Compass corporate to be a charter and founding agent of Compass Baltimore. Kelly was voted by her peers to serve on the Compass DC, Maryland, and Virginia Agent Advisory Council, and featured in Baltimore Magazine's Top Agent publication. She is a proud member of Moms of Compass and maintains a strong national network with agents across the country.

 
Areas of specialty include seller representation, listing and marketing your home, staging, contractor renovations, investment properties, buyer representation, historic architecture, guidelines and tax credits, first time homebuyers, and city and state grants. Her focus is all neighborhoods within Baltimore City, Baltimore County, surrounding counties, such as Harford and Anne Arundel, and Coastal Southern Maryland.

 
Kelly moved to Baltimore from Atlanta in 2008 where she worked at the Coca-Cola Global HQ in trademark licensing. Once in Baltimore she worked at an ad agency before being recruited to work at the Under Armour HQ in Locust Point. She represented Under Armour and negotiated contracts on the brand's behalf with Lucas Films, Marvel, DC Comics Muhammad Ali, as well as oversaw many Collegiate sports merchandising deals, green grass golf, youth, hydration, and accessories categories. Kelly worked at UA HQ for 7.5 years before switching to real estate full time in March 2018.

Hailing from a family of interior decorators and six Navy pilots, Kelly learned the importance of creativity alongside a meticulous mindset. These two balanced principles guided Kelly as she built a career in branding and negotiations. When it comes to marketing and telling the stories of clients' homes, Kelly's unyielding eye for brand standards, large scale commercialization experience, and family exposure to interiors provide her clients an elevated level of service.

Kelly and her husband, Darrell, reside in an over-120-year-old Victorian in historic Bolton Hill with their son, Wolfe, and daughter, Greta. In addition to her passion for interiors, she enjoys swimming, running, and time on Maryland's coastline. Originally from the Florida panhandle's Gulf Coast, Kelly has enjoyed transitioning to the Chesapeake Bay. Although she yearns for fresh Gulf shrimp, she is happy to eat Maryland crab.