Diana Sutherlin

Diana Sutherlin

Licensed Broker Associate

Specialties

Buyer's Agent, Listing Agent, Relocation, Consulting, Property Management, Landlord

Client Testimonials

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★★★★★
"Diana was very thorough and honest when she first met us for a consultation. After having interviewed 3 other realtors before her, I was unsure at first about the asking price she recommended (high) but her absolutely EXCEPTIONAL understanding of the local market (and her explanation of it) made me believe that she could get the job done. She provided some simple but effective staging and took high quality photos for the listing. Within a couple of days we were under contract for well over ask. I would absolutely recommend Diana to anyone in the NY/NJ market, and will use her again if the need arises."

★★★★★
"Diana Sutherlin epitomizes everything one hopes for as an ideal real estate professional partner for either buyer or seller. We worked with her when we bought our condo, when we temporarily rented it out, and finally when we sold it. She is incredibly in touch with her client's priorities and she is totally transparent. We trust her completely. Her judgement and skill as we prepared to sell our condo is impeccable. She recognized the potential value of our property and her sense of the local market was spot on. She rightfully encouraged us to work with a staging company and make some investment prior to sale listing. It paid off immensely. She recognized true value when we bought our property and because of her we maximized our return when we ultimately sold it 5 years later for almost 15% over asking price. She is also just a truly great person and is such a pleasure to work with. I would highly recommend Diana to any friend or family member."

★★★★★
"My husband and I worked with Diana in 2007 as we bought our first home in Jersey City, and again in 2014 when we sold. When we bought our first place, she spent countless weekends helping us find our perfect home. Seven years later, listing with Diana was an absolute no-brainer. A consummate professional with an amazing understanding of the Jersey City real estate market, we always felt like Diana was listening to us and working in our best interests. We'd absolutely work with her again, and refer her to friends and family looking to find their dream home in Hudson County."

★★★★★
"I worked with Diana Sutherlin over a 4 month period. At first, I wanted to sell my condo on the waterfront but after a month I decided to rent it out instead. Diana quickly changed gears and relisted my condo and information. Over this time, Diana was very responsive to my emails, texts, and phone calls. It was a tough time trying to show our home while we had a newborn in the home but she made sure that any showings did not inconvenience my wife and I. At end, she worked out the rental contract and set up all of the contact information. Diana was extremely pleasant to work, professional, and honest. If I ever decide to sell my home, I would definitely go back to Diana."

★★★★★
"After visiting condo properties on our own in Jersey City for a few weeks and still having little idea if and what we should buy, we contacted Diana on a Friday. Sunday afternoon we had bought our new place! Diana had arranged for us to visit a dozen properties all over downtown JC and taught us everything we needed to know. She helped us with negotiations, got us a better deal than we would have gotten on our own, and stayed in touch with us all the way through closing ensuring everything went well. She also assisted with finding a good notary and lender. Top notch service and honest advices. 2.5 years later we are still very happy with our purchase. I would strongly recommend Diana to anyone looking for a place in JC."


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About Diana

In her first year working as a real estate agent, Diana sold over $18,000,000 in homes. Prior to her career in real estate, Diana was the President of Image Impact, Inc. and Creative Touch Media for over 20 years. Her expertise in sales training, including product knowledge, interpreting body language, assessing individual communication styles, as well as identifying and overcoming objections, is a skill uniquely valuable in the real estate industry. It 
allows her to offer hands-on, full-service sales and marketing for clients that are not offered by any other real estate agents in the area.
Diana also has a design background, giving her the opportunity to work with top New York and New Jersey interior designers. 

Diana has been the top-selling new construction and waterfront agent for over 14 years. Some of the projects she has worked on include 77 Hudson, Gull’s Cove Phase 1 and 2, Trump Plaza, Crescent Court, 25 Senate Place, Hamilton Square, and Lofts Two22. As a result of her sales, Diana has received Platinum level awards for the past 13 years from NJAR Circle of Excellence, and the Triple Platinum Award 4 years in a row at her previous brokerages.  Diana closed on the highest-priced waterfront condo in New Jersey history along with record sales prices on brownstones.   The Sutherlin Group also offers high-end staging services.

Diana has an experienced team that speaks English, Spanish, and Mandarin.
Spotlight

Diana Weighs In on the Fall Market with The Cooperator NY

Fall Market Watch 2023
New York & New Jersey Continue Their Wild Ride

As we head into the final quarter of 2023, what factors are contributing and controlling the co-op and condo market? To a great extent, the same factors that have controlled it for the past few years: stubbornly high interest rates, the lingering effects of the pandemic, and the indefatigable desirability of the New York City and New Jersey Gold Coast markets. Diana discusses it all with The Cooperator News New York!

Diana Weighs In on the Fall Market with The Cooperator NY
Spotlight

Jersey City Heights Next Neighborhood to Watch According to Forbes and Diana Sutherlin!

Many of the people who come up to the Heights are priced out of Hoboken and Jersey City. The area has always appealed to creatives and Brooklynites but lately, there is a newfound influx of former Brooklyn residents who are discovering the charm, views and liveability of Jersey City Heights along with stunning views given its location above Hoboken on the cliff.

Jersey City Heights Next Neighborhood to Watch According to Forbes and Diana Sutherlin!
Spotlight

Diana in The Real Deal discussing Boomerang Effect: Brokers dish on the properties they sell again and again

It’s not uncommon for brokers to represent the same property more than once. Often, brokers will represent a buyer in a deal who, in turn, hires them to sell it when they’re ready to move, or buyers who bought during a sponsor sale look to the developer’s broker’s expertise. “They sort of come to you with the expectation that you’re going to deliver on the advice that you originally gave them, that this was a great investment,” Compass’ Diana Sutherlin, who works with several developers on new construction projects in Jersey City, said. “They saw me as the expert on waterfront, the expert on luxury, the expert on that particular product.”

Diana in The Real Deal discussing Boomerang Effect: Brokers dish on the properties they sell again and again
Spotlight

Diana Featured in Forbes!

Avoid These First-Time Home Seller Mistakes 

First-time sellers are waiting for the perfect time to list, but there may not be a perfect time. “They try to time the market and are afraid when there are no listings on the market in their immediate area,” says Diana Sutherlin, a broker associate at Compass in Jersey City, New Jersey. However, she recommends using the principles of supply and demand to work on your behalf. “If your home is the only one on the market, demand will drive your price up - it’s always in your best interest as a seller to list before similar homes come to market.” Sutherlin provides what she calls an extreme example: if two condos in the same building, with the same layout, are on the market at the same time, she says the owners will get less because they’re competing with each other. “If there is no inventory like yours listed at a price informed by the actual market, there’s a much better chance that it will sell.”

Diana Featured in Forbes!
Spotlight

197 New York Avenue featured in Lux Expose!

Investing in the growing Jersey City Heights area is an exciting opportunity, and a brand-new condo located at 197 New York Avenue offers a chance to do just that. This stunning three-bedroom, two-bath home boasts top-of-the-line features and an unbeatable price tag of $949,000. With Eastern, Western, and Southern exposures, the condo is filled with natural light throughout the day, highlighting the chic and modern interior design. This bright and airy space is perfect for those looking for a stylish and comfortable home in a desirable location.

197 New York Avenue featured in Lux Expose!
Spotlight

Diana Interviewed about Pandemic Design

Pandemic Design: As Lifestyles Change, So Do Apartments
Diana recently spoke to The Cooperator about how the pandemic has changed the way we look at the spaces we live in.

“Everyone I meet wants a home office. It’s non-negotiable. Outdoor space continues to be very important as well, especially for pet owners. Whether it’s for yoga, work, or elevated cooking stations in the kitchen, buyers are getting very creative with spaces, and they’re being much more vocal about their needs. Developers are including more amenities as well. Buyers want roof decks and outdoor space, both as part of the building and in-unit that feel like an oasis off of your primary rooms or entertaining spaces.”
Diana Interviewed about Pandemic Design
Spotlight

Diana Sutherlin and 8 Bright St featured in Mansion Global!

Diana Sutherlin and 8 Bright St featured in Mansion Global!
Spotlight

8 Bright St Unit 1 In The News!

NBC Open House just shot a segment with the award-winning designer Vanessa DeLeon of VDA Designs in 8 Bright St. Jersey City to showcase her stunning interiors!
8 Bright St Unit 1 In The News!
Spotlight

THE SUTHERLIN GROUP SETS RECORD JC BROWNSTONE SALE!

Diana Sutherlin represented the buyer in another of her many record-breaking sales with 55 Mercer St. at an astounding $4,400,000! This is great news for Downtown Jersey City which is one of the most exciting markets in the Tri-State area!

Diana is thrilled to be part of this exciting sale in a city that she has called home since being a transplant from Manhattan in 1990. She has passionately been an integral part of the overall growth of Jersey City while representing multiple developers, along with both buyers and sellers since 2005.

THE SUTHERLIN GROUP SETS RECORD JC BROWNSTONE SALE!
Spotlight

Diana Featured in The Real Deal June 2022

Last call for America’s housing boom

Slowing market brings frenzied buyers, brokerage job cut

For months, Compass agent Diana Sutherlin has been running like a bartender at last call. Catering to a diverse clientele looking for a new residence on New Jersey’s Gold Coast, Sutherlin’s life has been dominated by cash offers and bidding wars as determined buyers, including those relocating from New York City, race to close a deal before interest rates and prices rise further.

Diana Featured in The Real Deal June 2022
Spotlight

Diana Featured In The Real Deal April 2022

What brokers are seeing as mortgage rates climb

Agents assess the impact as buyers rush to purchase — or drop out

In January, a flood of buyers hit what was already a hyper-competitive residential market. At the time, the Federal Reserve was signaling its first interest rate hike in more than three years, and more ahead. Agents spoke with The Real Deal about how the rapid change is affecting the market and their clientele.


Diana Featured In The Real Deal April 2022
Spotlight

Diana Featured in The Real Deal November 2022


Agents: Life is good under 7%

Homebuyers re-enter market as mortgage rates fall to 6.7%

Agents say the roller-coaster that mortgage rates have been on for the past year has created a more savvy client base, one that knows when to enter the market and when to hold off.

Diana Featured in The Real Deal November 2022

Diana Sutherlin’s Listings

$1,149,000 | 287 York Street, Unit 1, Jersey City, NJ 07302
1/9
Listed By CompassOpen: 3/9 02:00PM - 04:00PM

$1,149,000

Bedrooms
3
Bathrooms
2
Square Feet
1,761

Diana Sutherlin’s Transactions

Past Sales
a living room with furniture and a large window

$3,000,000

Bedrooms
3
Bathrooms
3
Square Feet
2,055
$2,900,000 | 287 Barrow Street, Jersey City, NJ 07302

$2,900,000

Bedrooms
5
Bathrooms
5
Acres
0.11
a kitchen with granite countertop a sink stainless steel appliances and white cabinets

$2,675,000

Bedrooms
7
Bathrooms
4
Acres
0.05
a living room with furniture and a potted plant

$2,300,000

Bedrooms
4
Bathrooms
3
Acres
0.05
$2,250,000 | 62 Sussex Street, Jersey City, NJ 07302

$2,250,000

Bedrooms
6
Bathrooms
4

-

Bedrooms
3
Bathrooms
3

77 Hudson Street, Unit 3404/5, Jersey City, NJ 07302

-

Bedrooms
5
Bathrooms
4

245.5 7th Street, Jersey City, NJ 07302

-

Bedrooms
3
Bathrooms
2

77 Hudson Street, Unit PH4905, Jersey City, NJ 07302

-

Bedrooms
5
Bathrooms
7

126 Sussex Street, Jersey City, NJ 07302

-

Bedrooms
10
Bathrooms
5

94 Wayne Street, Jersey City, NJ 07302

-

Bedrooms
8
Bathrooms
8

162 Mercer Street, Jersey City, NJ 07302

-

Bedrooms
5
Bathrooms
3

135 Mercer Street, Jersey City, NJ 07302

-

Bedrooms
4
Bathrooms
5

23 Regency Place, Unit 23, Weehawken, NJ 07086

-

Bedrooms
5
Bathrooms
6

55 Mercer Street, Jersey City, NJ 07302

-

Bedrooms
8
Bathrooms
5

203 Washington Street, Jersey City, NJ 07302

-

Bedrooms
4
Bathrooms
4

509 Jefferson Street, Unit 1, Hoboken, NJ 07030

-

Bedrooms
4
Bathrooms
4

509 Jefferson Street, Unit 2, Hoboken, NJ 07030

-

Bedrooms
5
Bathrooms
7

126 Sussex Street, Jersey City, NJ 07302

Past Rentals
a living room with couches and a view of kitchen

$7,900

Bedrooms
2
Bathrooms
2
Square Feet
1,555
$7,200 | 77 Hudson Street, Unit 3904/05, Jersey City, NJ 07302

$7,200

Bedrooms
3
Bathrooms
3
Square Feet
1,880
a view of a house with a yard

$6,300

Bedrooms
2
Bathrooms
3
Square Feet
1,370
a close up of a house

$5,250

Bedrooms
2
Bathrooms
2
a close up of a house

$5,250

Bedrooms
2
Bathrooms
3
$4,950 | 77 Hudson Street, Unit 2710, Jersey City, NJ 07302

$4,950

Bedrooms
2
Bathrooms
2
Square Feet
1,250
a sign on the side of a building

$4,950

Bedrooms
2
Bathrooms
2
Square Feet
1,245
$4,850 | 300 Grand Street, Unit 216, Hoboken, NJ 07030

$4,850

Bedrooms
2
Bathrooms
2
a sign on the side of a building

$4,750

Bedrooms
2
Bathrooms
2
a close up of a house

$4,725

Bedrooms
2
Bathrooms
2
$4,650 | 300 Grand Street, Unit 218, Hoboken, NJ 07030

$4,650

Bedrooms
2
Bathrooms
2
a close up of a house

$4,650

Bedrooms
2
Bathrooms
2
a close up of a house

$4,600

Bedrooms
2
Bathrooms
2
a close up of a house

$4,565

Bedrooms
2
Bathrooms
2
a close up of a house

$4,565

Bedrooms
1
Bathrooms
1
Square Feet
1,250
a close up of a house

$4,550

Bedrooms
1
Bathrooms
2
a sign on the side of a building

$4,450

Bedrooms
2
Bathrooms
2

-

Bedrooms
3
Bathrooms
2

287 York Street, Unit 1, Jersey City, NJ 07302